Parents have clearly been looking for precisely this, with Joonya proving a hit from the start.

That’s Joonya.” Strengths combined Combining Leanne’s insight with Richard’s background in finance and passion for entrepreneurship, the couple’s mission has been to provide parents with access to stylish, eco-friendly, and safe baby products at affordable prices. And so, we set out to build an integrity-based brand that offered transparency around what goes into the products we sell.

Drawing on her experience working in media and marketing, including a stint in luxury advertising for brands in glossy magazines, Leanne could see there was a need for a brand that mums could be proud to pull out of their bag: “I knew there would be a demand from mums for affordable baby wipes that they could say were safe for both the environment and for their kids. Most eco-friendly offerings were far too expensive for their budget, while the cheaper, mass-market options came up wanting in terms of quality. Frustratingly, they were unable to find anything that suited their needs. When Leanne and Richard Sexton realised the baby wipes they were using caused their two boys to suffer from nappy rash, they knew they needed to find an alternative.

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